LinkedIn Profile Optimization For Dummiesdoor Donna Serdula
LinkedIn Profile Optimization For Dummies
Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.
- Create a powerful LinkedIn profile
- Discover your personal keywords
- Showcase your experience and accomplishments
- Be seen on the world's largest professional social network
You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
Everything you need to know about leveraging LinkedIn is between these covers ...
I love the latest LinkedIn Profile Optimization for Dummies! It’s by far the most comprehensive single collection of information, tips and recommendations on how to optimize your profile, whether you’re a job hunter, recruiter or sales person leveraging all the insights a good profile provides. It also includes the value of executive and company branding on LinkedIn, which by now is recognized as the primary “Professional” social media outlet.
There should be an extra star for the fact that you don’t have to read the entire book cover to cover before benefiting. Its easy-to-read layout contains everything you need to know about every LinkedIn section, making it easy to bounce from one chapter to another.
Author Donna Serdula opens up LinkedIn's hood tp help you see and understand all of its parts and how they work together. She then offers directions and suggestions on how to create your best profile based on your LinkedIn objectives. An important note: Donna doesn’t work for LinkedIn but considers herself an evangelist after recognizing how she could leverage the information it contained when she was in sales.
Fast forward ten years and now we benefit from her sharing all her knowledge between the covers of this book. From how to optimize LinkedIn with your title and experience headlines to the groups and influencers you should follow, you can open this book up at any point and find exactly the information you need. Lastly, executive and company branding have never been so important, and LinkedIn Profile Optimization for Dummies is by far the most cost-efficient way to learn how you can apply such important strategies to create a stand-out profile.
Know someone graduating from college this Spring or a friend looking for new career opportunities? Have them start here. Chances are they won't have to reach further to get results!
Great detailed analysis. Hire this author to do yours as described.
This book is very detailed and organized. The amount of time it takes to do it right is no small task. The service this author offers a turnkey solution is detailed in this book but not as an item for sale. If you read this book you will know what to do. Having the time and expertise to get it done in my opinion should be left to professional like this author and her team.
– Larry Nul –
Great LinkedIn Book!
Great book – I teach LinkedIn and this is one of my favorite books at the moment.