LinkedIn premium, what is het and why you (don’t) need it
Since most people with a business will be interested in Premium, we’ll focus on that particular LinkedIn plan. Premium comes in different price ranges where you pay more and more for exclusive options and tools. But why switch to premium? Let’s take a look at it.
Premium: a powerful upgrade of your linkedIn profile
Like the free version of LinkedIn, Premium helps you make contacts, find a job and generate leads and prospects. The difference is that Premium offers more options. Logical, of course, because you have to pay.
LinkedIn Premium Career
The basic version is Premium Career and is aimed at job seekers who are willing to spend around €30 per month. For that you can send InMail messages, see extra information about people who view your profile and you have more tools that make profiles stand out to recruiters.
LinkedIn Premium Business
Premium Business is a good plan for small and medium-sized businesses and has more InMail messages, advanced search filters, unlimited searches in your extensive network and additional company data from potential prospects. Premium Business is available for around €60 per month and is cheaper with annual billing.
LinkedIn Premium Sales Navigator
The Sales Navigator is a tool for building leads, recommending leads, and seeing real-time info about existing accounts. This is an upgrade from Premium Business and costs about €80 per month, with Sales Navigator also coming in a version with multiple login options. If you are serious about lead generation, you need Sales Navigator.
LinkedIn Premium Recruiter Lite
Finally, LinkedIn Premium Recruiter Lite is the most expensive option that will cost you around $120 per month, and that plan offers more advanced search options, unlimited visibility of your extensive network, automatic candidate tracking, and integrated recruiting.
The value of Premium accounts
The greatest value Premium offers is visibility into who viewed your LinkedIn profile. This forms a good basis for seeing potential customers and whether they are interested in your company. It can also be useful to look for talent that you can use in your company. The additional information you can find about companies may also be useful to you.
Get access to enhanced stats
Another important reason is the ability to see your profile’s search results and profile views. This is vital information if you’re trying to improve your LinkedIn profile and an excellent benchmark for measuring your success. You will also see the results if you update your LinkedIn profile and that feedback is worth a lot.
The LinkedIn Premium Badge
Finally, having a LinkedIn Premium account can improve your image. It may seem insignificant, but the little gold icon on your profile page and in search results indicates that you’re serious about your LinkedIn presence and ready to make connections. You might be surprised how much more seriously people take you when you have that badge. That makes it worthwhile when it comes to networking professionally and increasing your target audience.
LinkedIn Premium is worth it in the long run
In summary, LinkedIn Premium is worth the investment, but you should make sure your profile is well maintained. Therefore, read carefully about LinkedIn’s possibilities and how you can best use it for your company.
LinLeads gives your sales team a head start
LinkedIn gives your sales team a head start when it comes to meeting new customers. Lead Scoring will give you and your marketing team some really important opportunities to work with your competitors that still work with old information. Using LinkedIn Sales Navigator can help you understand your customers’ pain points and provide them with the right solutions to their challenges. It may seem like a waste of money to spend money on marketing items like buying company logos or buying calendars and hiring people to manage that data — but it really is time to now consider adding LinkedIn to your sales and marketing strategy.
You have all the information you need, but now is the time to take action. Make an appointment to talk about how I can help you and your team be equipped with this great tool as efficiently as possible and give them a competitive edge.
About the author
My name is adrian van iersel, I help sales solopreneurs, business owners, and sales teams build their sales pipeline, shorten the sales cycle and generate more business. Our campaigns and programs have a major impact on the way professionals grow their businesses. You can read more about me on my LinkedIn profile.