LINKEDIN ADVERTISING

Sponsored Content, Text Ads, Sponsored Inmails

 

Do you want to learn more about advertising on LinkedIn?

 

Linkedin advertising for more exposure on the largest b2b network in the world

According to LinkedIn, the average buyer views 10 pieces of content before making a purchase decision.

Do you bring your company to the attention where your customers are?

B2B companies turn to LinkedIn to find the content they need to continue their customer journey, and they look to you for advice. People browse Facebook and they scroll Instagram.

But they invest time on LinkedIn. This is where about 80% of B2B leads come from. LinkedIn marketing will bring your next client.

LinkedIn leads are valuable, sales qualified and they then approach you with a strong interest in your brand..

You can pursue your those valuable leads pro-actively with lead generation or email marketing, or let them find you by using content syndication strategy or start with LinkedIn Advertising.

LinkedIn Advertising opportunities:

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LinkedIn Advertising on your own LinkedIn profile or your company profile

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Opt for Text and/or graphical ads

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Iedereen te bereiken via Inmail mailing campagnes

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Jezelf of je bedrijf in een korte tijd te positioneren

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Maximale resultaten in een kort tijdsbestek

Wat kun je verwachten:

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Increase in online visitors

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High conversion rates

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More engagement with your target audience

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Efficient investment of your marketing budget

Linkedin advertising: something to consider for your business?

LinkedIn Advertising allows companies and brands to reach their target audience by placing ads or sponsored.

Text Ads: If you decide to place an ad on LinkedIn, your ad may contain text, an image or video, and a link to a specified landing page on your website. You can choose different objectives for your ad, such as webinar signup, white paper download, or newsletter subscription, all while controlling exactly who your ad is shown to within demographic targeting options. When you create an ad, you can also choose whether your ad focuses on getting clicks or impressions through a CPC or CPM ad model.

Sponsored Content: Instead of creating your new content, you can choose to sponsor a post that has already been published. It’s useful because it allows you to organically increase the reach of posts that already have a lot of likes. Sponsored posts encourage people to follow you, get more impressions from your posts and drive more people to your website. LinkedIn’s advertising service allows you to easily place ads on other users’ profiles, and it is a great way for B2B companies to advertise on social networks.

Sponsored InMail: Send highly targeted messages to your target audiences in LinkedIn mailboxes! With InMail not only can you easily access your 1st-degree network, but also you can easily access your 2nd and 3rd-degree networks.

Sponsored Content

Business updates, for target audiences on desktops and tablets

Text Ads

This effective format links your target group’s profile photo next to your brand for maximum impact

Sponsored InMail

Personalized messages that will reach audiences directly in their LinkedIn inboxes and generate more conversions than with email.

LinkedIn’s Targeting Options

Before launching a social media campaign, it’s important to take a step back and research each social media’s advertising channel to see if they offer the right targeting capabilities to reach your potential and existing target audience. Here are the categories you can zoom in with LinkedIn Advertising:

 

  • Place
  • Industry
  • Job title (easier thought of as a department within a company)
  • seniority
  • Company size
  • Sex
  • Age

To get you started, we’ve created a spreadsheet with the possible demographic targeting combinations you can come up with for your business, tailored to your existing and potential customers.

Example: You are in B2B and have just released your latest whitepaper with the aim of becoming a major online industry resource. LinkedIn Advertising could be very useful. When creating an ad about your white paper that points to your website, you can ask a user for their email address and subscribe them to your newsletter in exchange for downloading your white paper. When your whitepaper is downloaded, you will have their email address and you can contact them about your products and services in the future.

You can also democratize the exact audience that will see your ad, which will benefit both parties if you’ve researched your audience. For example, your whitepaper ad can be specifically shown to CEOs, managers, and directors in the areas of Amsterdam, Rotterdam and Utrecht (aged 35-54) in the industry: ‘industry’ on LinkedIn.

With LinkedIn ads and the precise targeting capabilities it offers, you have the ability to get your message to specific people at specific companies and even target your competitors’ current customers. As you can see, LinkedIn Advertising is a very specific way to bring your company, brand, or your expertise to the attention of very specific individuals based on their demographics.

Let us build your marketing machine

Testimonials

Empowering LinkedIn Training

The hands-on Salesteam LinkedIn Training we received has empowered our sales and marketing teams with the knowledge they need to leverage LinkedIn to grow our business in the future.

Andy Birchall
President & CEOBrand Manager
Pawsitive FX™

Empowering LinkedIn Training

The hands-on training we received from Linked Into Leads has empowered our sales and marketing teams with the knowledge they need to leverage LinkedIn to grow our business in the future.

Andy Birchall
President & CEOBrand Manager
Pawsitive FX™

Empowering LinkedIn Training

The hands-on training we received from Linked Into Leads has empowered our sales and marketing teams with the knowledge they need to leverage LinkedIn to grow our business in the future.

Andy Birchall
President & CEOBrand Manager
Pawsitive FX™

Empowering LinkedIn Training

The hands-on training we received from Linked Into Leads has empowered our sales and marketing teams with the knowledge they need to leverage LinkedIn to grow our business in the future.

Andy Birchall
President & CEOBrand Manager
Pawsitive FX™

LinkedIn advertising CONNECTS to 830 Million Professionals

More Exposure In The Right Place

Put your proposition in front of more than 830 million professionals who use LinkedIn.

Build brand awareness, generate leads, sell and build long-term relationships with customers through a clear, effective LinkedIn marketing strategy.

This starts with the pages of you, your team of employees, and your company page. By optimizing your pages, making them SEO-friendly, and implementing a consistent branding and content strategy, your organization is ready for further growth.

We can help you get started with LinkedIn Advertising and develop a LinkedIn marketing strategy that drives the right people to your site.

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A LinkedIn Marketing Strategy By Experts

While social media platforms like Instagram are fun to play with, LinkedIn should be seen as a professional network for experts and a source of professional content.

This is where business owners, entrepreneurs, solopreneurs, executives, and decision-makers (an estimated 45 million of them) spend their free time – and they look for content that helps them improve the way they work.

When you realize that the LinkedIn feed shows 9 billion impressions per week, it’s time to adjust your marketing strategy accordingly.

Let’s play the game from the Big Boys! LinLeads can maximize your LinkedIn ads to capture those key B2B customers!

LinLeads; Experts on B2B Marketing

Impressive knows that running a B2B business has its limitations. You’ve probably tried other social media marketing strategies and felt that didn’t make any sense.

Text ads on LinkedIn and image ads can change all this.

Partnering with LinLeads starts with analyzing your current strategy and that of your competitors. We will then develop a long-term plan to generate leads and sales.

FAQ: VAAK GESTELDE VRAGEN

Q. What is it like to advertise on LinkedIn in practice?

A.

We are happy to give you an example to show what it is like to advertise on LinkedIn in practice. Let’s say you’re doing B2B business and you’ve just released your latest whitepaper with the goal of becoming a major online authority. LinkedIn Advertising is very useful. When creating an ad about your white paper that links to your website, you can ask a user for their email address and subscribe to your newsletter in exchange for downloading your white paper. When your whitepaper is downloaded, you have a relevant email address and this important prospect is immediately “on board”. You can send future messages directly to the email address registered for your newsletter.

You can also specify the exact target audience that will see your ad, which will benefit both parties if you’ve researched your audience. For example, your whitepaper ad can be specifically shown to CEOs, managers, and directors in the Amsterdam, Rotterdam, and Utrecht areas (aged 35-54) in the industry: ‘industry’ on LinkedIn. This way you can be sure that you are reaching a very relevant audience.

With LinkedIn ads and the precise targeting options it offers, you have the ability to get your message to specific people at specific companies and even target your competitors’ current customers. As you can see, LinkedIn Advertising is a very specific way to bring your company, brand, or your expertise to the attention of highly relevant potential customers.

Q. What are the costs of advertising on LinkedIn?

‘A. Especially if you have no experience with advertising on LinkedIn or other social platforms, you may wonder: what does advertising on LinkedIn cost? LinkedIn Advertising isn’t cheap comparing with Facebook or Instagram. The good news is that advertising on LinkedIn can set up very targeted. LinkedIn advertising costs depend on several factors, including target audience, campaign objective, and bid. On average, though, the cost of LinkedIn ads is $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send. You are largely in control of the costs yourself. LinkedIn uses a minimum daily budget of 10 euros, but you can decide for yourself how long you advertise. Let’s talk and see what would the most effective strategy to reach your goals.

Q. Is LinkedIn Advertising worthwile?

A. 92% of B2B marketers think so. That’s a large proportion of B2B companies incorporating LinkedIn advertising as part of their digital marketing strategy. The majority of daily LinkedIn users are CEOs, business owners, directors, managers, solopreneurs, etc. That’s why we recommend putting your valuable content directly in front of the people making the decisions.

Q. How effective is LinkedIn Advertising?

A. On average, 80% of all B2B leads come from LinkedIn. These leads are usually more qualified than others because they have already taken the time to research your offer, your brand and you and they are still interested. And because most leads come from people in high positions, your LinkedIn ads are well placed to find sales-qualified customers who can grow into long-term customers.

Q. How do I set up the perfect LinkedIn Advertising campaign?

A.

There is no ready recipe for the perfect LinkedIn campaign. Fortunately, advertising on LinkedIn gives you access to valuable statistics with which you can further optimize your campaigns. However, ensuring a good campaign on LinkedIn starts with thinking logically and taking the right basic steps. To help you on your way, we are happy to share these tips with you:

When can you speak of a good LinkedIn campaign? We speak of a successful LinkedIn campaign when your campaign generates many qualitative leads. But how do you take care of this now? We are there to help you generate new leads for your business.

Q. How do I match target group and my product/service for LinkedIn Advertising?

A. Good question. Not simple to answer though… You can send such a good message, but if it is not relevant to the recipients, you will never be able to generate many qualitative leads. So make sure your message matches your target audience. So take a good look at who you are going to reach and adjust the content of your ad accordingly.

Q. Hoe ziet het betalingsschema eruit wanneer ik kies om 3 campagnes te laten uitvoeren?

A. Vooraf betaal je 50% van de totale kosten en vervolgens 50% aan het begin van jou tweede LinkedIn leadgeneratie campagne (6-8 weken later).

Q. How do I get replies on my LinkedIn ads?

A. Don’t expect to hit the jackpot the first time. It requires good research and testing to get optimal results. But what is a must is to provide a clear call to action with a real “lead magnet”. Provide your advertisement with a message that triggers people to actually take action. Make it clear to people that you have something to offer them to increase your engagement with LinkedIn ads.

Q. Which tools are the best for LinkedIn advertising?

A. We like to keep the human touch. But some tools can be helpful to leverage your results. LinkedIn offers you handy tools as a standard to increase the effectiveness of your advertisements. One of them is automated lead forms. You can set up these forms from LinkedIn with your advertisement. Your audience can then not only choose the desired action; contact details are automatically loaded from the LinkedIn profile. This reduces the number of actions and increases your chance of a qualitative conversion or lead.

Q. What works best with LinkedIn Advertising, a tekst ad or an image?

A. Bottum line; a text-only ad will get less interaction than an ad with a good, relevant image. Remember that everyone is visually oriented. Provide your LinkedIn advertisements with good photos, videos or graphics. Ensure not only high quality but also relevance.

Q. How do I determine the right bidding strategy and budget with LinkedIn Ads?

A. To ensure an effective and efficient campaign, you need to think carefully about your bidding strategy and budget. Are you going for a number of impressions, a number of clicks or do you want to pay for conversions and leads? Think carefully about what you want to achieve. For example, if you are purely concerned with your brand awareness or that of your company, you can optimize your campaign to generate as many impressions as possible. When it comes to online sales, it is better to focus on conversions. Determine the maximum you are willing to spend on a campaign and make sure that your daily spending doesn’t limit your reach, while also staying within your overall budget.

Q. How do I set up a LinkedIn Ads campaign?

A. Aim, Shoot, Aim. Collect and analyze your data: As we wrote earlier, LinkedIn provides you with a wealth of information. Use that information to optimize your campaigns. Keep records and link the statistics to your CRM system if possible.

Q. How can I start with LinkedIn Advertising?

A. Make an appointment here to plan your first online meeting, in which we clarify your goals and set up a LinkedIn Advertising campaign for your target audience on LinkedIn.

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