Is LinkedIn premium worth paying for in 2022?
Everyone can have free access to LinkedIn. LinkedIn Premium is a subscription service that gives users access to additional functionalities on the LinkedIn platform. These features include looking at profile views, messaging anyone, and accessing exclusive content. LinkedIn Premium is available in three levels: Basic, Business, and Executive. The Basic level is the most affordable, but it only includes minimal features. The Business and Executive levels include all the features of the Basic level plus additional features such as the ability to see who has viewed your profile multiple times, message multiple people at once, and access exclusive content. LinkedIn subscriptions are not cheap and are an expensive option for many users. Still, a large number of people pay monthly for LinkedIn Premium. Why do they do that, and is LinkedIn also an option for your company? We explain the benefits of LinkedIn in this blog so you can decide whether LinkedIn premium is worth it for you.
Exclusive club with premium packages
LinkedIn Premium is an exclusive club for job seekers, recruiters, and sales professionals. LinkedIn Premium also includes improved search capabilities and you can always see your profile visitors. Please note that LinkedIn subscriptions are offered in different levels and prices. A distinction is made between a subscription for students and older workers. So there is something to consider among all the futures, as inmail credits, LinkedIn Learning and other features that are coming with a LinkedIn Premium account. We briefly mention the different premium packages:
Looking for a job? The basic premium account is Career, aimed at job seekers willing to spend $30 a month on InMail messages, additional information about the connections viewing their profiles, and more features to help recruiters stand out. You get a professional profile page with all the necessary options to present yourself. You can also ensure an optimal SEO score by including keywords in your profile. Connect with ease: LinkedIn makes it easy to connect with key decision-makers within companies and other organizations. So you no longer have to try to reach someone from scratch or ask for a referral to someone you may not know. LinkedIn allows you to see who has viewed your profile via LinkedIn. Maybe a potential employer? Why not try the free trial to get some help finding a job?
LinkedIn Business is more aimed at freelancers and entrepreneurs. LinkedIn Premium Business gives your LinkedIn account access to additional features. For example, the ability to see who viewed your profile, message anyone on LinkedIn, and access exclusive content.
LinkedIn Business has more InMail messages and advanced search filters. This subscription also offers unlimited searches in your extensive network and additional company data of potential prospects and there are some more options for your content. Premium Business is available for approximately €60 per month. You get a discount if you pay per year. Keep an eye on the updates on LinkedIn for the latest rates.
LinkedIn Sales Navigator
Use LinkedIn Premium Sales Navigator as a powerful sales tool that helps you find and connect with the right audience of prospects and customers. It provides accurate and up-to-date contact information so you can reach them through LinkedIn or other channels. It also gives you insight into their interests and activities, so you can tailor your sales pitch to their needs. Sales Navigator
is a tool for lead building, lead recommendations, and real-time insights into existing accounts. This is basically an upgrade from Premium Business and costs about €80 per month. Sales Navigator also comes in a version with multiple login options: Sales Navigator Team. Sales Navigator Enterprise offers unlimited places and also possibilities to link or import information from other applications. Sales Navigator is a must if you want to generate leads. For example, because of the 30 inmails that you can send monthly to 2nd or 3rd-degree connections. There are also more statistics available where you can read your progress. You can add your prospects and leads separately to more easily follow their updates.
LinkedIn Recruiter Lite
LinkedIn Premium Recruiter Lite is a subscription service that gives users access to premium features on LinkedIn. These features include the ability to see who has viewed your profile, contact any LinkedIn member, and send messages to LinkedIn members. Premium Recruiter Lite also gives users access to advanced search features, such as the ability to search by job title, company size, or location. LinkedIn Premium Recruiter Lite the most expensive option that will cost you about €120 per month will cost. It offers more advanced search options, unlimited visibility of your extensive network, automatic candidate tracking, salary data, and integrated recruiting.
Who subscribes to LinkedIn Premium?
Research shows that 39 percent of LinkedIn’s 575 million users worldwide have a LinkedIn membership. For most LinkedIn users it is a good investment, thanks to the tools and insights it offers. InMail messages, advanced search, and additional search results are the biggest bonuses.
To keep things fresh, LinkedIn regularly updates both its interface and the features it offers.
LinkedIn Premium: ROI on LinkedIn requires some patience
If you just send a connection request now and then, LinkedIn premium is not for you. But if you are serious in getting a new job, starting to do lead generation
for your business or developing your skills with a LinkedIn Learning course, you might consider moving forward. However, the benefits of a premium subscription are not always immediately noticeable and will also depend on the size of your company. They can only become visible in the long term. In addition, they also depend on how you use it and how you keep them. That is why costs are the biggest barrier for many companies, but a good plan of action is necessary to reap the benefits in the end.