How do you write a good LinkedIn headline?
The headlines you use on LinkedIn have incredible power. You attract the attention of your readers with it and you can also influence them. Here’s how to get the most out of your LinkedIn headlines.
What is a LinkedIn headline?
A LinkedIn headline is the section at the top of a LinkedIn user’s profile where they can describe what they do. You must use 120 characters or less. This short description appears next to the username in the search results. It should entice readers to click on the profile to learn more about the user’s experience and background.
LinkedIn automatic headline
It is not useful to let LinkedIn automatically choose your headline. With a custom headline you immediately distinguish yourself and prospects have a good reason to view your profile. But how do you write a good headline? We give you some indispensable tips.
Tailor the headline to your audience and target group
If you work in sales, you’re probably familiar with woolly and rambunctious titles. Keep in mind that your potential customers, on the other hand, usually have no idea what this means. When searching for prospects on LinkedIn, it’s confusing to use a feature that’s vague or unclear. There is an easy solution: use the title that your prospects immediately recognize.
Do you have a hot headline?
Dare to show the value of your position or company
Use the next section of your LinkedIn headline to describe how you’re improving your customers’ lives and what you have to offer. Here’s a simple template:
“[Job title]: Helping X with Y.” Not sure how to describe your worth? Then browse your company’s customer testimonials for inspiration to see how you’ve helped customers.
Dare to show the value of you or of your company
When creating a headline, keep in mind the unnecessary use of jargon and jargon that will scare off your prospects. It doesn’t matter how catchy your description is if your prospects don’t understand half of the words or they’re irrelevant. Sometimes this is difficult because as an expert in a product or service you are familiar with the terminology. This is often still too woolly for novice customers. A good tip is to read customer emails to get an idea of how they phrase things.
Do not exaggerate and be sharp in describing your USPs
A headline is not the place to brag. So avoid words like Top-performing, winning, best, proactive as much as possible. While these adjectives probably apply to you, they won’t interest prospects in you anymore. This is partly because they are already used so often and are no longer conspicuous. The best way to show off your skills is to include customer success stories in your resume. That is direct, clear and written from the experience of your customers.
Get started with the perfect headline
The advantage of creating a perfect headline is that when you’re done, you’ll immediately see a difference in the amount and quality of your leads you generate on LinkedIn. Writing a catchy headline is therefore an essential part of your success in bringing in prospects.
LinLeads wishes your sales team a head start with a great head line
LinkedIn gives your sales team a head start when it comes to meeting new customers. A good headline is a great start! You have all the information you need, but now is the time to take action. Tune your headline and make your profile shine!
About the author
My name is adrian van iersel, I help sales solopreneurs, business owners, and sales teams build their sales pipeline, shorten the sales cycle and generate more business. Our campaigns and programs have a major impact on the way professionals grow their businesses. You can read more about me on my LinkedIn profile.