How LinkedIn will deliver your clients
Acquiring customers through Linkedin. How do you do that?
Curious about how you ensure more interaction on Linkedin? How to build warm relationships to generate leads through Linkedin. Below I share 10 tips for better leads. Linkedin is a great channel to find potential customers. To connect with strangers and turn them into warm prospects. Read below how it works: acquire new customers via Linkedin.
#1 Invest time in your network
If you want to get the most out of LinkedIn, you need to be willing to put in the time and effort. It’s a great platform for building a business network, and it can also be used to acquire new customers. However, people don’t usually become customers overnight. They need to get to know you better first. So, you have to maintain your network and nurture relationships over time. “It’s not about how many people you can add to your network, it’s about the quality of those connections, Spend time on your profile, ensure it’s complete and that you have a professional photo”.
#2 Show your value in your summary
As an entrepreneur, it’s essential to have a strong and appealing LinkedIn profile that positions you in the right way. Your potential customers will read your summary, so it’s important to make sure it accurately reflects your understanding of their problem and how you can help solve it. Your summary should also highlight your relevant experience and results to show that you’re an expert in your field who can be trusted to deliver concrete results. Finally, end your summary with a call to action to motivate your reader to take the next step.
#3 Add media to your profile
The only place where you can personalize your Linkedin profile is your summary. You have 2,000 characters there to say something about yourself. Note: only the first 230 characters are initially visible to desktop users and on mobile, this is even limited to 85 characters. The rest is a matter of filling in your Linkedin profile correctly. That’s why it’s a good idea to add additional media to your profile as well. For example, you can add a video or a Slideshare presentation in which you show a little more of yourself. By following these tips, you can be sure that you’re using Linkedin marketing smartly and effectively to reach your target audience of entrepreneurs.
#4 Share valuable content that shows your expertise
When sharing content on LinkedIn, focus on topics you want to be known for. What is your expertise? You can share your own content or content from others. Share articles that are valuable to your ideal customers and especially give your insights or opinion to show that you are an expert in your field. Sharing content has several advantages. You can connect directly with your ideal customers with your messages and comments. When people see you as an expert, they are more likely to do business with you and become a customer. Sharing content regularly ensures that you are visible in the LinkedIn feed. You can attract more followers to your LinkedIn profile. Your follower count is a key metric for getting found in LinkedIn Search. If you have more followers, your chances of being found increase.
#5 Reply to messages from others
When you’re active on social media, don’t just post your own content – respond to relevant messages from others, too. By responding, you add value and show off your expertise. This will get you noticed by a whole new audience. There’s a good chance you’ll also get invited to participate in updates or messages from the people you respond to. And even if you don’t, you now have a great way to actively approach people and start conversations. You’re no longer a stranger!
#6 Invite people who comment on your post
When you share valuable content that provokes interaction on your LinkedIn posts, you can invite those who respond to connect with you. This way, you can get to know other entrepreneurs in your field and build valuable relationships. So be sure to share posts that are not only informative, but that will also encourage conversation. And don’t forget to invite those who leave comments to connect with you on LinkedIn. They’re already familiar with your name and photo, so you’re not starting from scratch. This makes it easier and more enjoyable to connect and build relationships with like-minded entrepreneurs.
#7 Actively approach customers yourself
If your profile is in order and you have made several posts (that position you as a helpful expert in your field), you can recruit potential customers through Linkedin by actively approaching them. Just send an invite. Of course with a personal invitation because this person may not know you yet. Make these posts as personal as possible (with your knowledge about this person). And don’t immediately offer your services. But build relationships first. You may already have a business relationship but not on Linkedin. Read here how you can quickly find people from your warm network.
#8 Use the search function
The search function on LinkedIn is a powerful tool that can help you find the right connections for your business. You can search for specific people or for people with certain skills and functions. You can also search for companies. This will show you which of your connections work for that company and who works freelance for that company. This information can be very useful when you are trying to find the right people to connect with for your business.
#9 Keep an eye on your notifications
Everyone likes to be recognized or just congratulated. You can use Linkedin to view notifications of special occasions. Then you have a nice hook to send a connection a personal message.
You will see these special occasions in your newsfeed. You also get notifications from Linkedin when it’s someone’s birthday or someone has a new position, for example. So check your Linkedin notifications regularly because these are great moments to congratulate someone with a personal message.
And nothing beats 1-on-1 conversations to build relationships and acquire customers via Linkedin.
#10 Prepare for sales calls
With LinkedIn, you can do your research in advance to learn more about the person you’re going to be speaking with. LinkedIn provides a lot of valuable information that can help make a sale. Take some time to review a person’s profile and articles and see what their interests are. This will make it much easier to have a successful sales conversation.
Acquiring customers through LinkedIn
LinkedIn is a great platform for connecting with potential customers and developing relationships. Be active in your connections, share valuable content, and stay engaged. You’ll be sure to find new customers in no time.
LinLeads gives your sales team a head start
LinkedIn gives your sales team a head start when it comes to meeting new customers. Lead Scoring will give you and your marketing team some really important opportunities to work with your competitors that still work with old information. Using LinkedIn Sales Navigator can help you understand your customers’ pain points and provide them with the right solutions to their challenges. It may seem like a waste of money to spend money on marketing items like buying company logos or buying calendars and hiring people to manage that data — but it is time to now consider adding LinkedIn to your sales and marketing strategy.
You have all the information you need, but now is the time to take action. Make an appointment to talk about how I can help you and your team be equipped with this great tool as efficiently as possible and give them a competitive edge.
About the author of ‘How To Let LinkedIn Deliver Your Clients’.
My name is adrian van iersel, I help sales solopreneurs, business owners, and sales teams build their sales pipeline, shorten the sales cycle and generate more business. Our campaigns and programs have a major impact on the way professionals grow their businesses. You can read more about me on my LinkedIn profile.